APRIL TAYLOR is a strategic advisory shaping the strategy, product and positioning behind high-value real estate projects, portfolios and brands.

April Taylor

We work with senior leadership teams to sharpen strategy, unlock product potential and position projects, portfolios and brands for stronger market performance and long-term value.

Our perspective is both deeply commercial, and culturally attuned: grounded in how real estate works, and alive to how people want to live, work, invest and engage now.

The result is clearer decisions, more compelling offers and places that feel relevant, differentiated and built for lasting success.

Over the past decade we have worked with some of the UK’s most influential real estate projects and international businesses, including The Shard, 22 Bishopsgate, London Square, Xylo, Lowy Family Group, Leeds United, QuadReal, AXA IM, Global Holdings, Hotel Properties Limited, RISE, and more.

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Portfolio

The Shard & Shard Place Global Brand Strategy & Execution | Building Launch | B2B & B2C Marketing Strategy & Activation | Research & Insights | Partnerships & Collaborations | PR & Events

22 Bishopsgate Proposition | Workspace & Amenity Strategy | Branding | Marketing Activation | PR & Events | Management Philosophy & Values

London Square Portfolio Strategy & Categorisation | Re-brand Strategy & Execution | Research & Benchmarking | Product & Customer Experience Strategy | Portfolio Playbooks

Elland Road Alliance Positioning | Brand & Identity | Films & Website

Xylo Proposition | Workspace & Amenity Strategy | Naming & Branding | Market Strategy & Activation | Thought Leadership | Communications Strategy

Space House Brand & Identity | Workspace & Amenity Strategy | Marketing Activation | PR & Events | Management Philosophy | Cultural Collaborations

Capabilities

Services

Consultancy & Creative Studio

Business Strategy
Portfolio Strategy
Development
Product
Brand & Identity
Market Strategy
Market Activation
Insight & Research